3500 unmatchable colors

a shade for every part of your life

Each line of Benjamin Moore paint is well equipped to go beyond your expectations. This versatility combined with unmatchable color ensures that you won't ever have trouble choosing a paint brand.

Setting the Standard for Premium Paint

Jaw-Dropping Appearance, Driven by Ultramodern Technology

AURA stands in a league of its own in the world of premium paints by using three technologies unique to Benjamin Moore, and being the only existing paint to do so:

Color Lock® Technology

By rooting pigment into inner molecules, color is completely secured. This eliminates rub-off and keeps creates everlasting color.

AURA Acrylic Resin

A synthesis of copolymers that greatly enhances the permeance of film.

Gennex® Color Technology

This technology helps eliminate undesired components that reduce the durability of paint. Flow, leveling and hide is also improved.

Key Features

  • Superior coverage and hide, even in lighter tones and whites
  • Smooth application and finish across all sheens
  • Self-priming, even on new drywall or over minor repairs
  • Fast dry and recoat times with seamless touch-ups
  • Improved flow and leveling and enhanced workability with brush and roller
  • Engineered with Gennex® Color Technology

Benefits

  • Complete every project in less time and with less material
  • Deliver consistent quality on walls, doors, trim and molding
  • Finish various projects with the same luxurious results
  • Maximize efficiency and minimize disruption
  • Work every project with greater effectiveness
  • Contributes to superior hide and color retention across Benjamin Moore colors

Consistent Quality for Over 60 Years

Regal® Select Interior Paint brings a trouble-free application process with each sheen thanks to its stain-release technology. Excellent hide and coverage and flow and levelling gives this line the edge for busy home areas. This Benjamin Moore mainstay will continue to be relied on for years to come.

Key Features

  • Exceptional flow across sheens
  • Provides superior coverage & hide
  • Fast dry & recoat times with seamless touch-ups
  • Proprietary stain-release technology
  • Engineered with Gennex® Color Technology

Benefits

  • Consistent, smooth application on walls & ceilings, and detailed jobs such as doors, trim and molding
  • Minimize material & labor costs
  • Maximize your efficiency to complete more jobs
  • Durable, long-lasting results that validate your customers’ investment and reinforce your reputation
  • Contributes to superior hide and color retention across Benjamin Moore® colors

The go to option for a "user friendly" paint experience

This accessible paint is perfect for those looking for a stress-free application process thanks to its excellent hide and touch up characteristics. Whether you need an eggshell, flat, or semi-gloss sheen, ben® consistently delivers premium results. 

Key Features & Benefits

  • Excellent hide
  • Fast dry to recoat times
  • Zero-VOC, low-odor
  • Paint and primer together
  • Engineered with Gennex® Color Technology
  • Get the job done using less paint
  • Increase efficiency by completing two coats in one day
  • Provides minimal disruption and faster return to service
  • Complete your repaint jobs faster
  • Gennex colorants contribute to superior hide and color retention 

Key Features & Benefits

  • Excellent hide
  • Fast dry to recoat times
  • Zero-VOC, low-odor
  • Paint and primer together
  • Engineered with Gennex® Color Technology
  • Get the job done using less paint
  • Increase efficiency by completing two coats in one day
  • Provides minimal disruption and faster return to service
  • Complete your repaint jobs faster
  • Gennex colorants contribute to superior hide and color retention 

Look up and see Beauty

The flattest finish in the Benjamin Moore catalogue is strategically used to minimize the appearance of imperfections commonly found on ceilings. Adequate open time assures that lapping and roller marks are virtually eliminated. 

Experience the best ceiling paint
Benjamin Moore has to offer.

Premium Color in High Humidity

Bring the luxuriousness of Aura® to every room in your home, including the bathroom. This special formulation in the Aura® line was created to withstand high-humidity conditions. Aura Bath & Spa repels the moisture created from high-steam baths and showers that causes other paints to streak and grow mildew. Extreme hide assures one-coat coverage in most cases.

The Number One Option For Commercial Painting

COMMAND® uses its single-component, multi-substrate solution to cement itself as the ultimate paint choice for multi-project work. The versatility in its coating combined with quick return to service allows for efficient work on any surface.

COMMAND YOUR TIME AND MONEY ACROSS MULTIPLE PROJECTS WITH CONFIDENCE

Long- Lasting Refurbishment

Whether your next home project calls for cabinet, furniture, shelving, or trim work, INSL-X® Cabinet Coat is your best bet. Irregular surfaces are no problem with its special adhesion that does not need a primer. The urethane-acrylic formula creates a smooth finish that will have any piece of your home looking brand new.

URETHANE ACRYLIC BONDING PRIMER

STIX® Primer’s urethane acrylic formula achieves unrivaled adhesion. Designed to cover atypical surfaces like glass, tile, PVC, plastic and more. STIX® stands tough against cold temperatures and can be applied in temperatures as low as 35°F. Virtually any product can be applied on top of STIX® ultra-hard film, including latex, alkyd, and epoxy.

INNOVATIVE ALKYD TECHNOLOGY

Benjamin Moore's waterborne alkyd brings a premium paint that applies seamlessly. Its flow and leveling resembles traditional oil paints and results in a solid, furniture-like finish. Multiple sheen options makes ADVANCE ready for doors, trim, walls and more.

Multi-Substrate Coatings for inside and Out

MULTAPPLYâ„¢ paints are versatile, intuitive paints that immediately show their worth. The acrylic resin creates bold color that adheres with ease. Both sheens can be used in interior and exterior settings, across wood, primed metal, and masonry.

Exterior

PREMIUM QUALITY ON FULL DISPLAY

Aura Exterior Paint brings the flagship Benjamin Moore Color Lock® technology out into the world. Applying a single coat resembles two coats of competing exterior paint thanks to its extreme hide, build, and substrate protection.

Benefits

Extreme hide
Easy application
Can be applied down to 40°F (4.4°C)
Covers minor surface imperfections
Excellent flow and leveling
Superior adhesion
Fade- and mildew-resistant

Incomparable Outdoor Adhesion

The longstanding Regal name continues with Regal® Select Exterior. This line remains true to its established quality by using special alkyd technology, generating 100% acrylic-fortification and first-class adhesion. Even on tricky surfaces, Regal Select Exterior bonds masterfully.

Key Features

  • Advanced alkyd-fortified technology
  • Tenacious adhesion on hard-to-coat surfaces
  • Superior flow and leveling
  • Low-temp application down to 35°F
  • Engineered with Gennex® Color Technology

Benefits

  • Wetting agents penetrate and bind residual chalk, reducing extensive surface preparation and saving labor time
  • Offers versatility across multiple substrates, including PVC siding and trim
  • Provides ample open time for detailed jobs such as doors, trim and shutters
  • Extends your painting season
  • Contributes to superior hide and color retention across Benjamin Moore® colors