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Benjamin Moore Paint – The Gennex Difference



It’s pretty clear that Benjamin Moore is one of our top picks in quality paints. This superior line not only offers great coverage, it also comes in a stunning array of beautiful colors. These richly saturated hues will complement any decorating scheme, from powder rooms and dining areas, to the master suite, family bedrooms, and other living spaces. Benjamin Moore even has your home’s exterior covered with weather friendly options for siding, trim, doors, and shutters.


Gennex Color Technology                          


What is it that sets this fine company apart from the competition? Three words:  Gennex Color Technology. This exclusive paint making process combines Benjamin Moore paint with Benjamin Moore colorant. Standard industry colorants can weaken and thin paint, making application more difficult. A thin, weakened paint can also fade more quickly. The specially designed Gennex colorant formula eliminates the harmful, unnecessary chemicals that affect the integrity of the paint.  Gennex Color Technology offers a superior, more consistent color that’s durable and long lasting. This means that Benjamin Moore paint is stronger and easier to apply, with true hues that are fade resistant inside and outdoors.


Gennex is Environmentally Friendly


Benjamin Moore’s products meet or exceed strict environmental safety standards. They were the first U.S. company to debut a zero Volatile Organic Compounds (VOC) tinting method. Unlike many other paint manufacturers, Benjamin Moore’s unique waterborne tints (colorants) allow their paint to remain zero VOC through the entire process. So using their paint makes your home a cleaner, safer environment for family, guests, and pets.


Gennex is Practical


Gennex Color Technology is designed to provide durable, long lasting coverage with fewer coats. It’s fade resistant, so your interior rooms will look crisp and fresh for years to come. Exterior colors will hold their beautiful integrity as well, remaining true and standing up to harsh weather conditions in most any climate. These features translate into savings of time and money – every homeowner’s dream!


Gennex Offers Custom Colors


Benjamin Moore’s paint selection boasts over 3500 colors from the soft and subtle to the deepest, most striking hues. This rich and inspiring collection offers true, unmatched consistency in color and durability. So whatever gorgeous shades you choose, your home will offer the stunning vibrancy and clarity that only Gennex Technology can offer.


Gennex is Inspiring


Good-looking, true colors always create a warm and inspiring environment.  Whether for your home or business, these gorgeous shades provide an attractive backdrop, welcoming family and guests. If you’re looking to freshen up your indoor spaces using this amazing Benjamin Moore technology, check out our post on choosing the perfect interior paint colors. And if you’d like to spruce up the exterior of your home, we have a little advice for that too. Check it out here.


Benjamin Moore paints are a superior choice no matter how we look at it. And we’re as pleased as can be to provide their quality products here in our store. If you’re in the market for paint or stain, stop by soon and see what Benjamin Moore has to offer. We’ll be glad to help you find just the right colors and products for your needs.